Digital Marketing Trainer & Instructor
Hello, I am Sotirios
Founder of XYZ Lab // On a mission to train and upskill the next generation of digital marketing leaders.
ABOUT ME
Digital Marketing Trainer & Instructor
I spent 10+ years working in Performance Marketing, Digital Analytics & SEO with agencies under WPP, HAVAS & Omnicom, in London, Dubai & Singapore, before I kick-start my journey as a Digital Marketing Trainer & Consultant in Singapore. I am currently on a mission to train and upskill the next generation of digital marketing leaders worldwide! 🚀
About.
Data-savvy, hands-on, digital marketing trainer and consultant with over 10 years of performance marketing experience in London, Dubai, and Singapore.
I speak fluent geek, marketer, and business languages and I am passionate about helping companies to grow online.
HOW WE CAN WORK TOGETHER
My Work.
Digital marketing training and consultation on-demand. Learn exactly what you need and get expert advice from an industry practitioner.
Corporate digital marketing training in Singapore, South East Asia & the Middle East. Browse my courses or request for custom curriculum.
101 Coaching sessions on Google Ads, SEO, Google Analytics & digital marketing career coaching for industry professionals.
My Career Journey.
HAVAS PEOPLE
Search Marketing Consultant
MEDIACOM
Head of Bid Media and SEO
PHD MEDIA
Regional Associate Director
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GENERAL ASSEMBLY
Lead Digital Marketing Instructor
XYZ LAB
Founder & Head of Product Marketing
MEDIACOM
Search Specialist
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HUG DIGITAL
Head of Search
REVOU
Digital Marketing Instructor
RUBICOR (FACEBOOK)
Business Education Trainer - APAC at Facebook
My Journey.
I started my career in London as a Search Marketing Consultant at HAVAS People in 2010 and I grew up in the digital marketing industry. I've experienced the Social Media boom with Facebook, the birth of Instagram, the ever-changing Google algorithm, and the shift of marketing budgets from traditional to digital media, while working with brands such as Etihad Airways, Volkswagen, Sony Mobile, Pizza Hut, Lenovo, and Unilever.
Along the way, I set up and managed two performance marketing departments from the ground up and experienced the evolution of Google Ads, Facebook Advertising, and Digital Analytics from the early days to the era of automation and AI.
My journey brought me from London to Dubai, where I spent 4 years working with Mediacom and Hug Digital on Performance Marketing & SEO. After a life-changing trip to Latin America, I decided to look for new challenges! My professional journey brought me to Singapore, where I joined PHD Media on the Unilever account.
In Singapore, I started teaching digital marketing at General Assembly and Facebook (contract), and eventually, I founded XYZ Lab, a digital marketing training consultancy born with the mission to make every marketing dollar you spend SMARTER! 🚀
Welcome to my world.