Digital Marketing Trainer & Consultant
Hello, I am Sotirios
Digital Marketing Instructor, E-Commerce & MarTech Enthusiast, Founder of XYZ Lab
Digital marketing training and consultation on-demand., in Singapore or Online. Learn from an experienced practitioner and instructor in private.
Lead Digital Marketing Instructor & curriculum author of the digital marketing immersive course and digital marketing workshops in Singapore.
Corporate digital marketing training in Singapore and SEA. A short flight away from all of Asia's major financial centres:
I started my career in digital as a Search Marketing consultant at HAVAS People in London, working on lead generation PPC campaigns and SEO projects for UK Universities and recruitment companies.
How I started my career in digital marketing
When I joined Mediacom in Dubai, I was fast-tracked from Search Specialist to head of bid media and SEO in just 6 months. Having only a few years of experience at the time, I had to fill in the shoes of one of the most demanding roles in the agency, managing over $1M budgets to plan and implement regional PPC campaigns across MENA for clients such as Volkswagen, Etuhad Airways and Sony Mobile.
The most challenging role I ever had
The thrill of monitoring conversions, tracking sales and leads and understanding human behaviour through data. I also love the speed and pace of the entire digital marketing industry! It keeps you to your toes and there's always something new to learn about.
What I love the most about digital marketing
Amazon! It's always evolving, yet staying easy and simple to use, while nailing affiliate marketing and A/B testing. ahrefs, simply brilliant content marketing. Valve the company behind gaming platform Steam, because of ithe amazing UX and in-app marketing.
3 companies I admire and why
My favourite marketing channel
I started my career as a search markerter, in what is now known as Google Ads, thus I hold a special place in my heart for Google Search. In the grander scheme of things, I am a huge advocate of intent-driven channels, such as Search Engine Marketing, Amazon Shopping Ads and PPC advertising and a big believer in the power of Search Engine Optimisation.
Getting the basics right can propel you forward faster than any "big marketing idea". Implementation beats strategy for breakfast. Simple and smart solutions can achieve disproportionate positive results. 80% of the company's sucess can be attributed to 20% of the company's effort (known as the Pareto principle).
3 lessons I learned while working with corporates
My POV on the evolution of digital marketing
With the triplet of Google, Facebook and Amazon dominating the web and the new algorithm updates slowly squeezing opportunities for "free" exposure, the digital marketing industry is entering it's most competitive phase ever. The importance of digital marketing as a skill will enormously increase, together with the realization that basic is no longer enough. Both corporates and startups alike will have to become more sophisticated and equip themselves with skilled personel and the right tech stack.
3 lessons I learned while working with startups
Getting the basics right can propel you forward faster than any "big marketing idea". Implementation beats strategy for breakfast. Simple and smart solutions can achieve disproportionate positive results. 80% of the company's sucess can be attributed to 20% of the company's effort (known as the Pareto principle).
What makes a great digital marketer
Organisation, curiosity and resilience. A world class digital marketer should combine great organization and numerical skills, with the ability to delve out of comfort zones to test new concepts and ideas. Modern digital marketers should be able to learn new technologies on the fly and most importantly they should be able to experience the world through the lence of a marketer, always looking around for creative ideas and new ways to reach their target audience.
My favorite digital marketing project
My very own XYZ Lab, you can call it a digital marketing consultancy or digital marketing agency. Whatever the definition, XYZ Lab aims to re-define what an agency should be and how it should operate. We are building an amazing portfolio of resources and products to help corporates, agencies and marketers elevate their marketing presence to the level of a top tier pure eCommerce player.