Hello, I am Sotirios
Digital Marketing Trainer & Consultant in Singapore
With over 10 years of hands-on experience in Google Ads, Digital Analytics, SEO, eCommerce, PPC advertising and A/B Testing, I now embarked on a new journey to train and upskill corporate and agency teams across SEA.
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Performance-driven digital marketing trainer and consultant with over 10 years of hands-on experience in performance marketing, eCommerce and Analytics.
I speak fluent geek, marketer, and business languages and I am passionate about helping companies to grow online.
About
Digital marketing training and consultation on-demand., in Singapore or Online. Learn from an experienced practitioner and instructor in private.
Lead Digital Marketing Instructor & curriculum author of the digital marketing immersive course and digital marketing workshops in Singapore.
Corporate digital marketing training in Singapore and SEA. A short flight away from all of Asia's major financial centres:
founder of xyz lab
XYZ Lab is a unique breed of digital marketing consultancy.
We enable you to supercharge your digital marketing strategy via in-depth digital analytics, and marketing automation so that every marketing dollar you spend is smarter.
organizer of
co-founders matching
For those who want to build their own startup but don't want to do it alone, co-founders matching is a community to meet others with complementary skills and matching dreams.
Learn more about me
I started my career in digital as a Search Marketing consultant at HAVAS People in London, working on lead generation PPC campaigns and SEO projects for UK Universities and recruitment companies.
How I started my career in digital marketing:
The thrill of monitoring conversions, tracking sales and leads and understanding human behaviour through data. I also love the speed and pace of the entire digital marketing industry! It keeps you to your toes and there's always something new to learn about.
What I love the most about digital marketing:
I started my career as a search markerter, in what is now known as Google Ads, thus I hold a special place in my heart for Google Search. In the grander scheme of things, I am a huge advocate of intent-driven channels, such as Search Engine Marketing, Amazon Shopping Ads and PPC advertising and a big believer in the power of Search Engine Optimisation.
My favourite marketing channel:
With the triplet of Google, Facebook and Amazon dominating the web and the new algorithm updates slowly squeezing opportunities for "free" exposure, the digital marketing industry is entering it's most competitive phase ever. The importance of digital marketing as a skill will enormously increase, together with the realization that basic is no longer enough. Both corporates and startups alike will have to become more sophisticated and equip themselves with skilled personel and the right tech stack.
My POV on the evolution of digital marketing:
Organisation, curiosity and resilience. A world class digital marketer should combine great organization and numerical skills, with the ability to delve out of comfort zones to test new concepts and ideas. Modern digital marketers should be able to learn new technologies on the fly and most importantly they should be able to experience the world through the lence of a marketer, always looking around for creative ideas and new ways to reach their target audience.
What makes a great digital marketer:
When I joined Mediacom in Dubai, I was fast-tracked from Search Specialist to head of bid media and SEO in just 6 months. Having only a few years of experience at the time, I had to fill in the shoes of one of the most demanding roles in the agency, managing over $1M budgets to plan and implement regional PPC campaigns across MENA for clients such as Volkswagen, Etuhad Airways and Sony Mobile.
The most challenging role I ever had:
Getting the basics right can propel you forward faster than any "big marketing idea". Implementation beats strategy for breakfast. Simple and smart solutions can achieve disproportionate positive results. 80% of the company's sucess can be attributed to 20% of the company's effort (known as the Pareto principle).
3 lessons I learned while working with corporates:
First things first, it's going to be harder than expected! Digital marketing is not a walk in the park anymore. Secondly, start with optimising your owned assets first. Your website or mobile app is your 24/7 storefront to the world. Before your even think about sending traffic, make sure it is seamless. Finally, keep improving! Rome wasn't built in a day and your startup is no different. And most importantly, enjoy the journey!
3 lessons I learned while working with startups:
My very own XYZ Lab, you can call it a digital marketing consultancy or digital marketing agency. Whatever the definition, XYZ Lab aims to re-define what an agency should be and how it should operate. We are building an amazing portfolio of resources and products to help corporates, agencies and marketers elevate their marketing presence to the level of a top tier pure eCommerce player.
My favourite digital marketing project:
