Personal finance › Income Streams › Lifestyle Optimisation

Know your numbers. Grow your income.
Design your life.

I help professionals, freelancers and solopreneurs get their finances in order, grow their income streams and find the right place to live.

Free · 12 questions · Instant result

Financial Independence Coaching

For professionals, freelancers and solopreneurs. Get your finances in order, grow your income streams and optimise your lifestyle!

📊 Your Personal Finance in order

Get absolute clarity on your money and expenses.

  • Track your income and expenses end to end
  • See exactly where your money goes
  • Know what’s actually left each month
  • Find real ways to lower your cost of living

⭐ Includes the personal finance & savings tracker

What you get: a full picture of your finances — income, expenses and assets mapped — plus your personal savings plan and financial roadmap for the next 3 years.

2 hours · $99 See dates & book

🚀 Grow your Income streams

Unlock income stream opportunities based on your skills and character traits.

  • Ways to make money you didn’t know existed
  • Map your skills and character to ideas that suit you
  • Built around your real time and location constraints
  • Rule out the routes that won’t work for you

⭐ Includes your skills and character mapped to income opportunities

What you get: 2–5 additional income stream ideas that match your skills, experience and character traits — realistic and actionable.

2 hours · $99 See dates & book

💰 Build Passive Income

Money that pays you monthly — starting from as little as $1,000.

  • How investing generates monthly cashflow
  • What actually works at your starting amount
  • Built around your location and financial reality
  • The milestones that make it real

⭐ Includes your personal passive income ideas list

What you get: your personal passive income roadmap, including 2–5 simple and realistic passive income ideas you can start with tomorrow.

2 hours · $99 See dates & book

🌍 Optimise your Lifestyle

The right place for your life, your career and your numbers.

  • Identify places that fit your lifestyle and goals
  • Weigh career, family and business realities
  • Real costs, not holiday impressions
  • Narrow it to a shortlist you’d actually act on

⭐ Includes your lifestyle and finances mapped to ideal locations

What you get: a shortlist of locations that fit your exact situation, passport, character traits and lifestyle preferences.

2 hours · $99 See dates & book

The full programme

All four sessions

Your numbers, your active income, your passive income and your location — worked through in order, because each one builds on the last. Eight hours, one to one, and a written action plan at the end.

  • All four 2-hour sessions
  • Personal finance & savings tracker
  • Your written action plan — the moves in order
  • Session recordings and written notes throughout
$350
8 hours · all four sessions
Save $46 vs booking separately

Not sure where to start? Take the quiz — it tells you which session you need most.

Your Personal Finance in order

Get absolute clarity on your money and expenses.

What we cover

  • Track your income and expenses end to end
  • See exactly where your money goes
  • Know what’s actually left each month
  • Find real ways to lower your cost of living

⭐Includes the personal finance & savings tracker

Grow your Income streams

Unlock income stream opportunities based on your skills and character traits.

What we cover

  • Ways to make money you didn’t know existed
  • Map your skills and character to ideas that suit you
  • Built around your real time and location constraints
  • Rule out the routes that won’t work for you

Build Passive Income

Money that pays you monthly — starting from as little as $1,000.

What we cover

  • How investing generates monthly cashflow
  • What actually works at your starting amount
  • Built around your location and financial reality
  • The milestones that make it real

Optimise your Lifestyle

The right place for your life, your career and your numbers.

What we cover

  • Identify places that fit your lifestyle and goals
  • Weigh career, family and business realities
  • Real costs, not holiday impressions
  • Narrow it to a shortlist you’d actually act on

My story

👋 Hello! I’m Sotirios — a digital marketing veteran with 15+ years of experience 👨‍💻 I’ve lived and worked in London, Dubai and Singapore, and travelled the world as a digital nomad (✈️ 35+ cities). Now I help people like YOU optimise their finances and lifestyle. 🚀

Why me? 😇

I walked the walk. I worked in corporate, freelanced, started two companies, made plenty of mistakes and travelled the world.

Along the way I built 5 income streams, created passive income, and optimised my location and lifestyle.

I can help you do the same.

My coaching style

  • Straight to the point
  • 100% personalised approach
  • Realistic planning

💡 I guarantee that every session will teach you things you’ve never heard of — and unlock options and opportunities you never thought possible.

15 Years of Recommendations

I spent 15 years inside the industry AI is disrupting fastest — digital media and marketing. I’m not speculating about this shift; I watched it start. Here’s what clients and colleagues said along the way.

"We've been working with Sotiri for over 2 years and he's been a great asset. An instrumental support to the team, communicates very well, works independently and is very reliable. I highly recommend him."

Emmanuel Crouy CEO & Co-Founder, JobCopilot & GrabJobs

"He played a significant role in building search strategy for entire Unilever brands across APAC, raised the bar of paid search performance, and led initiatives that won prestigious awards in the industry."

Kim Phan EMEA Web Marketing Manager, Media.Monks × LinkedIn

"Sotirios is without a doubt one of the best directors I've ever worked with. His extensive knowledge helped our team deliver a greater level of performance. A valuable asset for any company."

Olivia Satyaputra Sr Manager APAC Performance Marketing, LEGO Group

"His in-depth knowledge and analytical skills, combined with impeccable storytelling, helped drive tangible results. His openness to share knowledge in a digestible format is truly amazing."

Gulnara Vafina Marketing Director, Hug Digital

"He communicates complex concepts and processes in a simple and useful way. Our teams find his workshops dynamic, enjoyable and directly relevant for their work."

Hernan Sanchez Neira Business Transformation Executive & AI Expert

"He took the fear and mystery out of digital marketing with his calm, patient approach. I would recommend any startup team to kick off their digital marketing journey with Sotirios!"

Jingjin Liu Founder & CEO, TEDx Speaker

"What I like most is that it is very straight to the point, easy to understand and practical, which is something we have always found lacking in the field."

Amy Chen Global Marketing, Häagen-Dazs / General Mills

"It's not every day that you come across an instructor who is also an excellent coach. Any learner would be fortunate to have a coach and mentor like Sotirios."

Geetha Boyani Strategic Performance Marketing, ACLP Certified Trainer

"In Sotirios, you can see that passion. He is a dedicated instructor who answers every single question — no question is too silly to ask."

Chee Lip Soh Operational Risk, OCBC Singapore

Every Sunday

Life, Your Way

What I learned after living in 4 countries, 10 years in corporate and 5 years as a digital nomad and solopreneur! What moved the needle and what I would do differently 🚀

Frequently Asked Questions

The questions worth asking before you book anything.

Can I book just one session?

Yes — that’s how most people start. Each of the four areas is a standalone 2-hour session at $99, and you can take whichever one you need. The full programme is all four for $350, worked through in order. Not sure which? The quiz scores you across all four and tells you where your biggest gap is.

What do the four areas actually cover?

Four things that together decide how many options you have. Personal Finance — knowing exactly what you earn, spend and keep. Income Ideas — earning from somewhere other than your employer. Passive Income — making what you save pay you monthly. Location — knowing what your money is worth elsewhere. Each is a 2-hour session. They build on each other, so order matters.

What if I don’t know where to start?

That’s the most common starting point, and it’s what the free quiz solves in two minutes. Your next move is usually hiding in what you already do — skills someone would pay for directly, a niche you understand better than the market does, or savings that aren’t working nearly hard enough. We find it, pressure-test it against your real hours and your real risk appetite, and rule out the routes that don’t fit. Most people need a few focused hours a week, not a second full-time job. Take the quiz →

Can I really change how I earn at my age?

Yes — and it matters far less how old you are or what your background is than you might think. Remote roles, consulting, fractional work and small online businesses have opened routes that didn’t exist a decade ago. It rarely means starting from zero: most people repackage skills they already have into something that pays independently of their employer. We map the options against your real situation and build a transition you can actually execute.

I don’t have much to invest. Is this still for me?

Yes. Investing isn’t only for the rich — that’s one of the more expensive myths going. An extra $100 a month, invested consistently, snowballs faster than most people expect, and the habit matters more than the starting figure. If the amount is genuinely too small to move the needle today, we work on the income side first, so there’s something to invest. To be clear on what this is: I’m not a financial adviser and I don’t recommend specific products — we cover principles, habits and milestones, and you make your own calls.

I’m not planning to move abroad.

That’s fine — location is a lever you may never pull. But knowing precisely what it’s worth changes every other number in your plan: how much you need, how long it takes, and how much runway you really have. We cost it out so it’s a genuine option sitting in your back pocket, not a fantasy or a last resort.

Will the coaching sessions be recorded?

Yes. Every session is recorded and the link is shared with you within 24 hours of the call. You can revisit any part of the conversation whenever you need to — whether that’s to refresh your memory on a specific number, re-read a recommendation, or share the recording with a partner or spouse who wasn’t on the call.

Will the session notes be shared?

Yes. After each session you receive a written summary covering what we discussed, the decisions made, the numbers we worked through, and the concrete next steps. You’ll never have to rely on memory alone. The notes are yours to keep, reference, and act on at your own pace — they’re designed to be practical, not decorative.

What if I have questions after the session?

You can reach out any time between sessions and I’ll do my best to respond within 1–2 business days. The goal is that you never feel stuck waiting for the next call to move forward. For anything more involved, we can use part of the next session to dig into whatever came up since we last spoke.

My YouTube Channel

Life in Almaty, expat stories, and what building financial freedom actually looks like.

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