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Real-World Digital Marketing Training
Master Marketing Skills That Actually Work in Today’s Market
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Google Ads from Beginner to Advanced
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Google Analytics & Looker Studio
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Google Tag Manager & Event Tracking
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Meta Ads Campaign Optimisation
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TikTok Ads Campaign Optimisation
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B2B / B2C Lead Generation
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SaaS Performance Marketing
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E-Commerce (Shopify)
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AI Prompting for Digital Marketing
PERFORMANCE MARKETER // ANALYTICS NERD // BOOTSTRAP FOUNDER
Meet Sotirios, Your Global Marketing & Analytics Partner
From London, Dubai and Singapore, I’ve led campaigns that deliver.
Now I share that expertise with teams and businesses ready to scale.
ABOUT SOTIRIOS 👨💻
Veteran performance marketer and analytics expert with global experience, passionate about sharing insights gained from years of working across continents.
After spending years at big-name agencies like HAVAS, Omnicom and WPP in London, Dubai and Singapore, I now split my time between training others and working on projects that genuinely excite me!
I help corporate teams, fast-growing startups, and ambitious small businesses level up their digital marketing, performance strategies, and analytics capabilities. I'm passionate about remote-first work and thrive on building innovative digital marketing projects. Always curious, always creating, let’s connect and explore what's next!
👨💻
Working Style
⚡️ Speed
🛠️ Hands-on
🎯 Real Results
💡 Problem-solver
🔄 Adaptable
💪 Self-motivated
⚖️
Non-Negotiables
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🏛️ No politics
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👨💻 Remote work
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🎯 Straight-to-the-point
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⏰ Flexible hours
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⏳ Clear deadlines
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🤝 Clear expectations
What My Clients Say
Testimonials
"Sotirios completely transformed our paid media strategy. We went from inconsistent results to scaling our ROAS by over 200% in just three months. His level of strategic insight is something you rarely find in this industry."
"What sets Sotirios apart is how data-driven and clear he is. We were throwing money at Facebook and Google Ads without any clarity — he stepped in, cleaned everything up, and helped us finally understand what works."
"We brought Sotirios on as a consultant, but he quickly became an essential partner. His performance marketing playbook helped us streamline campaigns, scale without burning cash, and hit our growth targets faster than expected."
"Working with Sotirios is like turning on a light in a dark room. He immediately spotted the bottlenecks in our funnel and restructured our campaigns to focus on what actually converts. The results? More leads, better cost per acquisition, and peace of mind."
"Sotirios doesn’t just manage ads — he builds systems. The frameworks he introduced gave us a repeatable, scalable approach to performance marketing that’s still driving results months later. Worth every penny."
SKILLS & INTERESTS 🚀
Interests
Technical Skills
🎯
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Google Ads
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Bing Ads
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Meta Ads
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LinkedIn Ads
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TikTok Ads
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Reddit Ads
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X Ads
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Spotify Ads
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Pinterest Ads
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Telegram Ads
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Amazon Ads
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Native Advertising
📊
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Google Analytics
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Google Tag Manager
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Looker Studio
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Microsoft Clarity
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Yandex Metrica
👨💻
Coding
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HTML, CSS, Javascript
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React, Python
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V0, Vercel
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Cursor AI
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Windsurf AI
Technical Skills
🎯
PPC Advertising
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Google Ads
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Bing Ads
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Meta Ads
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LinkedIn Ads
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TikTok Ads
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Reddit Ads
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X Ads
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Spotify Ads
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Pinterest Ads
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Native Advertising
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Amazon Ads
📊
Digital Analytics
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Google Analytics
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Google Tag Manager
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Looker Studio
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Microsoft Clarity
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Yandex Metrica
🚀
Search Engine Optimisation
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Google Search Console
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Bing Webmaster Tools
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On-Page SEO
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SEO-Content creation
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Marketing Automation
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Zapier
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Make.com
👨💻
Coding
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HTML
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CSS
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Javascript
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Python
Interests
🚀
Emerging Markets
🏘️
Real Estate Investments
🥮
Collectible Old Coins
WORKING ON PROJECTS I LOVE ❤️
Born in Singapore, XYZ Lab started as a boutique performance marketing agency and transformed into offering digital marketing training, guides and resources for industry professionals and startup founders!
Our mission is to make you spend every marketing dollar smarter to grow your digital business the right way! 🚀
WORKING ON PROJECTS I LOVE ❤️
I started XYZ Lab in Singapore as a performance marketing agency, turned digital marketing training hub for industry professionals and startup founders!
Our mission is to make digital marketing simple and accessible for everyone. I love breaking down complicated concepts into bite-sized tutorials that make sense and move the needle even if you're just starting out! 🚀
Digital Marketing Tutorials! 👨🏫
XYZ Lab is your YouTube channel for all things digital marketing. Whether you're trying to figure out Google Ads, Google Analytics, set up Meta ads that actually work, or dive into cool AI tools, we've got your back with step-by-step tutorials that don't overcomplicate things.
We created this channel for people who want stuff that works - no fancy jargon or theory. If you're a hands-on marketer, running your own business, or handling marketing for your startup let's grow together! 🚀
Digital Nomad Adventures! ✈️
My personal YouTube channel is where I'm sharing my real journeys in hidden digital nomad hotspots that most travel influencers never talk about. I'll take you along as I discover amazing wifi cafés, comfy coworking spaces, and the neighborhoods where you can actually live like a local while working remotely.
I love digging into the practical stuff like potential real estate investments and business opportunities in emerging markets. Explore these lesser-known digital nomad hotspots with me! ✈️
SOTIRIOS YOUTUBE 🛫
City Guides
(Coming Soon)
📍
Almaty, Kazakhstan
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Dubai, UAE
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Tbilisi, Georgia
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Batumi, Georgia
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Vilnius, Lithuania
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Bangkok, Thailand
✨ My Philosophy 📜
Working Style 👩🏻💻
⚡️ Speed
🛠️ Hands-on
🎯 Straight-to-the-point
💡 Problem-solver
🔄 Adaptable
💪 Self-motivated
Non-Negotiables ⚖️
🏛️ No politics
👨 💻 Remote work
🎯 Straight-to-the-point
⏰ Flexible hours
⏳ Clear deadlines
🤝 Clear expectations
LET'S WORK TOGETHER
CONTACT
SOCIALS
ABOUT 👨💻☕
Digital Marketer since 2011 🚀
Digital Nomad since 2021 ✈️
Seasoned performance marketer and analytics expert with global agency experience, digital marketing training credentials, and a passion for remote work and innovative projects!
Worked for top-tier media agencies: HAVAS, Mediacom, PHD Media in London, Dubai and Singapore.
Training and coaching companies in digital marketing, performance marketing and analytics since 2017.
SKILLS
& INTERESTS 🚀
Technical Skills </>☕
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PPC Advertising: Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, X Ads, Spotify Ads, Pinterest Ads, Native Advertising, Amazon Ads
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Digital Analytics: Google Analytics, Google Tag Manager, Looker Studio, Microsoft Clarity, Yandex Metrica
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Search Engine Optimisation: Google Search Console, Bing Webmaster Tools, On-Page SEO, SEO-Content creation
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Marketing Automation: Zapier, Make.com
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Coding: HTML, CSS, Javascript, Python
Interests ✨🧠
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Emerging Markets
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Real Estate Investments
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Collectible Old Coins
NOMAD TRAVELS ✈️
City Guides 📍
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Almaty, Kazakhstan (Coming Soon!)
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Dubai, UAE (Coming Soon!)
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Tbilisi, Georgia (Coming Soon!)
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Batumi, Georgia (Coming Soon!)
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Vilnius, Lithuania (Coming Soon!)
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Bangkok, Thailand (Coming Soon!)
Born in Singapore, XYZ Lab started as a boutique performance marketing agency and transformed into offering digital marketing training, guides and resources for industry professionals and startup founders!
Our mission is to make you spend every marketing dollar smarter to grow your digital business the right way! 🚀
WORKING ON PROJECTS I LOVE
✨ Beyond the Cubicle: Discovering True Digital Marketing Success 🚀
Singapore, 2021.
I was sitting in a sleek office, surrounded by screens displaying Google Ads metrics.
The client on the other end of the phone was a successful CEO.
Smart.
Ambitious.
But he still didn't understand why his campaigns weren't performing.
I looked at the faces of my team members.
I saw frustration...
Burnout...
Glazed eyes...
What were we doing wrong?
We were all experienced digital marketers.
We were following all the "best practices".
But our clients still had problems.
Problems reaching their target audience...
Problems converting leads...
Problems measuring ROI...
I used to love digital marketing.
But now I was thinking of quitting...
How I Discovered a NEW Side of Digital Marketing in Chiang Mai 🐘🛕
After years of corporate ladder-climbing across London, Dubai and Singapore, I found myself working remotely in Chiang Mai, Thailand - the Mecca of Solopreneurs and Digital Nomads.
It was here that I realized something wasn't adding up.
Corporate strategies... they were not working.
The metrics we focused on... they didn't tell the whole story.
The "best practices"... they were holding us back.
I started questioning everything I knew.
The Revelation That Changed Everything ✨
Then came the biggest challenge of all – starting my own business.
Suddenly, all those years of corporate knowledge felt... incomplete.
I had to unlearn, relearn, and innovate.
It was frustrating, but exhilarating.
I was discovering the real secrets of digital marketing success.
Not the sanitized, corporate-approved versions.
But the raw, effective strategies that actually moved the needle.
When I shared my findings with other marketers, many weren't interested.
I was shocked, but I shouldn't have been.
Most people are afraid of change and new ideas.
But not me – I was excited!
I immediately quit the old methods.
I adopted, new, innovative, yet simple systems.
Inspired by what the world's most successful solopreneurs and bootstrappers are doing!
Systems that cut through the corporate fluff and deliver real results.
These ideas may seem unconventional, disruptive, and maybe even... DANGEROUS!
Want More?
👉 Book a call with me and let's solve your digital marketing challenges together!
Cheers,
Sotirios 🔆
LET'S WORK TOGETHER
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