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Targeting YouTube Ads Based on Consumer’s Search History

Google has recently announced another update to its YouTube offering including new measurement tools and a much anticipated development on how advertisers can target YouTube Ads to consumers.

Google will now allow advertisers to target YouTube ads based on consumers’ search histories, giving brands a whole new perspective into the consumer mindset!

Practically, this means you can push video ads to YouTube viewers who recently searched for a retail product, travel destination, movie show time or location (from Google Search and Maps Search!)

The direct link between Search history & YouTube will also allow advertisers to better quantify the impact of both YouTube and Search in the purchase funnel and fuel the existing cross-channel synergies.

The challenge is now for advertisers to “fit” the new targeting opportunities into their existing channel strategy!

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