22 May Targeting YouTube Ads Based on Consumer’s Search History
Google has recently announced another update to its YouTube offering including new measurement tools and a much anticipated development on how advertisers can target YouTube Ads to consumers.
Google will now allow advertisers to target YouTube ads based on consumers’ search histories, giving brands a whole new perspective into the consumer mindset!
Practically, this means you can push video ads to YouTube viewers who recently searched for a retail product, travel destination, movie show time or location (from Google Search and Maps Search!)
The direct link between Search history & YouTube will also allow advertisers to better quantify the impact of both YouTube and Search in the purchase funnel and fuel the existing cross-channel synergies.
The challenge is now for advertisers to “fit” the new targeting opportunities into their existing channel strategy!