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Specialties

Digital Strategy
Digital Strategy
“Almost overnight, the Internet’s gone from a technical wonder to a business must” ~ Bill Schrader

 

As Web and Mobile penetration continue to grow at record speed, the challenge is now on how to choose, plan and orchestrate the digital channels that serve your business’s goals more effectively. A well-thought-of, flexible, Omni-Channel Digital Strategy that takes into account both your business and communication objectives, as well as the competitive landscape, is essential to cut through the noise of today’s cluttered digital space.

“For every two degrees the temperature goes up, check-ins at ice-cream shops go up by 2%”
~ Andrew Hogue, Foursquare

 

In today’s digital era “Big Data Analytics” is far more than a buzz-word.. Every data set is a story ready to be uncovered, hiding patterns, unknown correlations, market trends, customer preferences and other important business information that can shape business decisions and make the difference between success and failure.

Data Analytics
Data Analytics
Paid Search
Paid Search
“Over 14 million search queries on the keyword ‘Santa Claus address’ are made on Google every December”
~ Google Keyword Planner

 

Whether it is a website, a physical store or an app, being discoverable in today’s cluttered digital world is the single most important thing for your business. As a result, Paid Search should be the backbone of your Online Marketing activities, converting searchers to customers 24/7.

“75% of users never scroll past the first page of search results” ​~ HubSpot Research

 

With thousands of new websites going live every day, visibility is the new digital currency – and unless you have a huge marketing budget at your disposal, shifting from targeting searchers to enabling finders is the way to go. Thus, a well-thought-of SEO (or Search Engine Optimization) strategy should be an integral part of your digital marketing mix.

SEO
SEO
E-Commerce
E-commerce
“We live in an age when pizza gets to your home before the police” ~ Jeff Mander

 

With E-Commerce and Mobile Commerce growing faster than ever before, there is an ever increasing need for efficient and holistic E-Commerce Marketing solutions for both B2C and B2B business models. E-Commerce covers a wide array of activities under 4 main pillars:

  1. Content Management
  2. Online Marketing (Lead Generation, CRM, Data Analytics)
  3. Fulfillment (Inventory Management & Distribution)
  4. Payment

Mastering E-Commerce is a must-do for both leading Corporations and SMEs in the new digital era.

“It is much easier to double your business by doubling your conversion rate than by doubling your traffic”
~ Jeff Eisenberg

 

Whether your business objective is online sales, footfall, lead generation or mobile app downloads, there is always room for improving your performance. Conversion Rate Optimization (CRO) answers one simple question: How can we increase the percentage of visitors that convert into customers? CRO involves no magic wands.. it is a synergy of media optimisation, UX, continuous A/B testing and extensive data analysis aiming towards finding the best landing page media mix or ad creative combination for your business.

CRO
CRO

Digital Strategy

Digital Strategy
“Almost overnight, the Internet’s gone from a technical wonder to a business must” ~ Bill Schrader

 

As Web and Mobile penetration continue to grow at record speed, the challenge is now on how to choose, plan and orchestrate the digital channels that serve your business’s goals more effectively. A well-thought-of, flexible, Omni-Channel Digital Strategy that takes into account both your business and communication objectives, as well as the competitive landscape, is essential to cut through the noise of today’s cluttered digital space.

Data Analytics

Data Analytics
“For every two degrees the temperature goes up, check-ins at ice-cream shops go up by 2%” ~ Andrew Hogue, Foursquare

 

In today’s digital era “Big Data Analytics” is far more than a buzz-word.. Every data set is a story ready to be uncovered, hiding patterns, unknown correlations, market trends, customer preferences and other important business information that can shape business decisions and make the difference between success and failure.

Paid Search

Paid Search
“Over 14 million search queries on the keyword ‘Santa Claus address’ are made on Google every December” ~ Google Keyword Planner

 

Whether it is a website, a physical store or an app, being discoverable in today’s cluttered digital world is the single most important thing for your business. As a result, Paid Search should be the backbone of your Online Marketing activities, converting searchers to customers 24/7.

SEO

SEO
“75% of users never scroll past the first page of search results” ~ HubSpot Research

 

With thousands of new websites going live every day, visibility is the new digital currency – and unless you have a huge marketing budget at your disposal, shifting from targeting searchers to enabling finders is the way to go. Thus, a well-thought-of SEO (or Search Engine Optimization) strategy should be an integral part of your digital marketing mix.

E-Commerce

E-commerce
“We live in an age when pizza gets to your home before the police” ~ Jeff Mander

 

With E-Commerce and Mobile Commerce growing faster than ever before, there is an ever increasing need for efficient and holistic E-Commerce Marketing solutions for both B2C and B2B business models. E-Commerce covers a wide array of activities under 4 main pillars:

  1. Content Management
  2. Online Marketing (Lead Generation, CRM, Data Analytics)
  3. Fulfillment (Inventory Management & Distribution)
  4. Payment

Mastering E-Commerce is a must-do for both leading Corporations and SMEs in the new digital era.

CRO

CRO
“It is much easier to double your business by doubling your conversion rate than by doubling your traffic” ~ Jeff Eisenberg

 

Whether your business objective is online sales, footfall, lead generation or mobile app downloads, there is always room for improving your performance. Conversion Rate Optimization (CRO) answers one simple question: How can we increase the percentage of visitors that convert into customers? CRO involves no magic wands.. it is a synergy of A/B testing and extensive data analysis aiming towards finding the best media mix / landing page or ad creative combination for your business.