Sotirios Seridis .

Digital Marketing Instructor  |  Head of Performance Marketing  eCommerce and Analytics.


  • Digital Marketing Instructor and curriculum author at General Assembly Singapore

  • Founder of XYZ Lab Digital Marketing Consultancy

  • Google Ads and Google Analytics Instructor at RevoU

  • Guest blogger at Marketing in Asia

  • Hands-on and best-in-class at Paid Search, Paid Social, Digital Analytics, SEO, eCommerce


  • Over 10 years of agency experience working with Mediacom, PHD, Essence, Hug Digital, HAVAS

  • Working with Unilever, Volkswagen, Etihad Airways, Google and various Fortune 500 companies

  • Built x2 Performance Marketing departments from the ground-up

  • Lived & worked in London, Dubai and Singapore


Search Marketing Consultant


Head of Bid Media and SEO


Regional Associate Director


Lead Digital Marketing Instructor


Founder & Head of Product Marketing


Search Specialist


Head of Search


Digital Marketing Instructor


Business Education Trainer - APAC at Facebook

My Journey .

I started my career in London as a Search Marketing Consultant at HAVAS People, back in 2010 and I grew up with the digital marketing industry. I've experienced the Social Media boom of Facebook, the birth of Instagram, the ever changing Google algorithm and the shift of marketing budgets from traditional to digital media, while working with brands such as Etihad Airways, Volkswagen, Lenovo and Unilever.

Along the way, I set-up and managed two performance marketing departments from the ground-up, experiencing the evolution of Google Ads, Facebook Advertising and Digital Analytics from the early days to the era of automation and AI.

My journey brought me from London to Dubai, where I spend 5 years working with Mediacom, Hug Digital and Service Market, before I move to Singapore to join PHD Media on the Unilever account.


I finally decided to leave the agency world to start teaching digital marketing full-time at Geneal Assembly, while I also founded XYZ Lab, an innovative digital marketing consultancy servicing Singapore and South East Asia.

Welcome to my world.


Sotirios is a great partner, always bringing state of the art knowledge about the digital marketing field, that helps enormously to improve the impact of our work in the media effectiveness area.

Hernán Sánchez Neira
Head of Expert Solutions at Kantar Asia

Contact Info

+65 9426 0742


Digital Marketing Trainer, Instructor and Consultant in SIngapore, with over 10 years of hands-on experience working with top-tier performance marketing agencies and the world's biggest advertisers in London, Dubai and Singapore.

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Sotirios Seridis

Let's discuss over coffee

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