Sotirios Seridis .
Digital Marketing Trainer and Instructor
Digital Marketing Instructor & curriculum author at General Assembly
Founder of XYZ Lab Digital Marketing Consultancy
Google Ads and Google Analytics Instructor at RevoU
Corporate Digital Marketing Trainer with QED
Corporate Digital Marketing Trainer with The Experience Effect
Guest blogger at Marketing in Asia
The organiser of Co-Founders Matching Singapore
The host of the Digital Marketer Next Door Podcast
10+ years of agency experience working with WPP, Omnicom and HAVAS
Working with Unilever, Volkswagen, Etihad Airways, Google and more
Built x2 Performance Marketing departments from the ground-up
Lived & worked in London, Dubai and Singapore
Search Marketing Consultant
Head of Bid Media and SEO
Regional Associate Director
Lead Digital Marketing Instructor
Founder & Head of Product Marketing
Head of Search
Digital Marketing Instructor
Business Education Trainer - APAC at Facebook
My Journey .
I started my career in London as a Search Marketing Consultant at HAVAS People, back in 2010 and I grew up with the digital marketing industry. I've experienced the Social Media boom of Facebook, the birth of Instagram, the ever-changing Google algorithm and the shift of marketing budgets from traditional to digital media, while working with brands such as Etihad Airways, Volkswagen, Lenovo and Unilever.
Along the way, I set-up and managed two performance marketing departments from the ground-up, experiencing the evolution of Google Ads, Facebook Advertising and Digital Analytics from the early days to the era of automation and AI.
My journey brought me from London to Dubai, where I spend 5 years working with Mediacom, Hug Digital and Service Market before I move to Singapore to join PHD Media on the Unilever account.
I finally decided to leave the agency world to start teaching digital marketing full-time at General Assembly, while I also founded XYZ Lab, an innovative digital marketing consultancy servicing Singapore and South East Asia.
Welcome to my world.