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Sotirios Seridis .

Digital Marketing Trainer and Instructor 



  • 10+ years of agency experience working with WPP, Omnicom and HAVAS

  • Working with Unilever, Volkswagen, Etihad Airways, Google and more

  • Built x2 Performance Marketing departments from the ground-up

  • Lived & worked in London, Dubai and Singapore


Search Marketing Consultant


Head of Bid Media and SEO


Regional Associate Director


Lead Digital Marketing Instructor


Founder & Head of Product Marketing


Search Specialist


Head of Search


Digital Marketing Instructor


Business Education Trainer - APAC at Facebook

My Journey .

I started my career in London as a Search Marketing Consultant at HAVAS People, back in 2010 and I grew up with the digital marketing industry. I've experienced the Social Media boom of Facebook, the birth of Instagram, the ever-changing Google algorithm and the shift of marketing budgets from traditional to digital media, while working with brands such as Etihad Airways, Volkswagen, Lenovo and Unilever.

Along the way, I set-up and managed two performance marketing departments from the ground-up, experiencing the evolution of Google Ads, Facebook Advertising and Digital Analytics from the early days to the era of automation and AI.

My journey brought me from London to Dubai, where I spend 5 years working with Mediacom, Hug Digital and Service Market before I move to Singapore to join PHD Media on the Unilever account.


I finally decided to leave the agency world to start teaching digital marketing full-time at General Assembly, while I also founded XYZ Lab, an innovative digital marketing consultancy servicing Singapore and South East Asia.

Welcome to my world.

Sotirios Seridis

Digital Marketing Trainer, Digital Marketing Instructor and Consultant in Singapore, with over 10 years of hands-on experience working with top-tier performance marketing agencies and the world's biggest advertisers in London, Dubai and Singapore.

Let's discuss over coffee

Contact Info

+65 9426 0742

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