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Content is King! and here is why: There are 300 hours of video content uploaded to YouTube every day. Thousands of new articles, videos and social media posts are published daily as brands spend millions of monetary and human resources to win the content marketing battle........

Booking.com, Agoda, AirBnB, Amazon, eBay, Uber, Grab, Rocket Internet, OnePlus etc. These are only a few of the world’s fastest growing companies which are NOT working with media agencies.. Media agencies are already disrupted. While worldwide media spend is estimated to increase by 7.3%,  more and more......

Google has recently released YouTube Lists for Search, opening new avenues for cross-channel synergies and facilitating the use of Search in “creative” ways. What is it? In a nutshell, it is a direct link between YouTube and AdWords audiences, allowing brands to reinforce their advertising message to people who were already exposed to......

Fact: your website will either make or break you! A website is often consumers' first impression of your brand, product or service and the no1 reason behind your business's success of failure. However, companies and entrepreneurs often fail to get web design right - and here's why....

Artificial Intelligence or AI is the new buzzword in the digital media world! Adding to the hype, in October 2016 lingerie retailer Cosabella replaced its digital agency with an AI platform named “Albert” – claiming that ROI tripled in the months to follow! Cosabella’s Marketing......

Google has recently announced another update to its YouTube offering including new measurement tools and a much anticipated development on how advertisers can target YouTube Ads to consumers. Google will now allow advertisers to target YouTube ads based on consumers’ search histories, giving brands a whole new perspective into the consumer......